David Beckham Loses His Britches For H&M Collaboration

David Beckham is set to launch his new “Bodywear” line in collaboration with H&M

Women’s Wear Daily reports February 2 will bare witness {No Pun Intended} to the soccer star’s first installment when the brand hit’s 1,800 stores.

Beckham reported to WWD, “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.”

Previously explaining to WWD, when Beckham announced his plan for Bodywear back in May, “I have had the idea of doing a Bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around 16 million euros [$22.7 million at current exchange] and after the campaign in 2008 it went up to 31 million euros [$43.9 million] in 2008.” 

Vogue UK quotes Beckham’s business partner Simon Fuller as adding, “This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon.”