Fashion's Night Out CANCELLED For 2013
After A 4 Year Run, Fashion's Night Out Goes On Hiatus In The U.S.
Retailers Opt-Out To Focus Their Marketing Efforts Elsewhere
Introduced during the 2009 recession in New York, FNO's initiative aimed to kick-start the city's economy with the celebration of shopping. Due to the overwhelmingly positive consumer response the event was held again during the next four years. By 2012, FNO had grown to include over 500 cities nationwide and 30 cities across the globe.
As plans were in progress for 2013, the sponsors of the event - Vogue, the Council of Fashion Designers of America and NYC & Co. - found significant hesitation from retailers who have participated in the past. Retailers found that their investment in the event required more and more of their marketing budget.
The sponsors collaborated and made the decision to go on hiatus so retailers and designers can focus their budgets on projects that are more in line with their specific objectives, rather than a big event on one night in September.
“Fashion’s Night Out brought great energy, optimism and enthusiasm to the city’s retailers, who make up a thriving part of our economy. We can always count on fashion industry leaders to use their creativity and savvy to benefit New York City — whether they are helping us recover from a national recession, a natural disaster or whatever the next challenge may be.”
Steven Kolb, chief executive officer of the CFDA, was asked if FNO was a big money maker, he replied: “I don’t think the success of it was measured only by numbers or money, but was really about engagement.…Everyone feels we had a great four years. It brought a lot of attention to retail, to fashion’s important place in retail. Everyone feels really proud of what we accomplished, and excited to take those lessons and continuing them throughout the year.”
Over the past four years, FNO raised more than $1 million for NYC AIDS Fund. “This is something we’ll continue to support in other ways,” said Kolb.
Nicky Eaton, a spokeswoman for Condé Nast International, confirmed FNO will continue internationally. Vogue editions published by Condé Nast International have been hosting FNO for the past four years, and this will be its fifth year. She said that 19 countries will be participating in 2013. Thailand and Ukraine will be hosting FNO for the first time. For more information, CLICK HERE.
What are your thoughts on the cancellation of Fashion's Night Out nationwide?
