Fidelity Denim Launches Dedicated Denim for World AIDS Day

Partnering With Elizabeth Glaser Pediatric AIDS Foundation, Fidelity Denim Launched Their First Ever Dedicated Denim Initiative

The contemporary denim brand has taken their ever-so-popular Ace Skinny Jeans style and produced a special edition red signature pair. 100 percent of the profits will be donated to the Foundation to support their work in helping children with HIV/AIDS and working with mothers to prevent the transmission of the disease to their children.

As part of a massive effort to help stop the unnecessary spread of HIV/AIDS, the Elizabeth Glaser Pediatric AIDS Foundation has made their presence known worldwide. Targeting their efforts in Africa and Asia, the Foundation appreciates the effort on Fidelity’s part to apply the funds from the sale of their DedicatedDenim to those countries where the disease continues to devastate the population.

Through Fidelity Denim’s partnership with the Foundation, and for philanthropic efforts of consumers, the Dedicated Denim initiative’s $205 pair of special edition red Ace Skinny Jeans are now available for purchase. $100 of each $205 pair of red Ace Skinny Jeans will be donated to the cause. To purchase your pair, visit Fidelity Denim.